Philips Norelco Showcases Beard Trimmer 9000 and Click & Style Grooming Tool

Philips Norelco is showcasing two exciting additions to its Male Grooming portfolio at IFA. The Philips Beard Trimmer 9000 is the first laser-guided beard trimmer in the world and helps men to plan and perfect their desired beard style. The Philips Click & Style is a 3-in-1 electric grooming tool specifically designed for young guys, so that they can get a close shave, trimmed beard and / or groomed body with just one product.

Philips Norelco Beard Trimmer 9000

The Beard Trimmer 9000 features a unique and innovative Philips Laser Guide. The instant laser projects a sharp red line of light on the cheek, jawline or neck, exactly where the hairs will be cut, so that men can create a perfectly precise and symmetrical look.

Philips Norelco Beard Trimmer 9000

Philips’ experts regularly talk to men about their grooming needs, and the topic of help with precision and symmetrical styling is something that regularly came up. “We identified that guys would need a light or laser guide for ultimate control, and we opted for a high-quality, but perfectly safe laser, as the men we worked with told us the clarity, thinness and precision of the line would be crucial,” explains Jack van Strien, Global Category Leader Male Grooming for Philips.

Like No Other In The World

“The development of a clear, sharp and thin line required a lot of state-of-the-art equipment, as well as strong expertise in geometrics, optics and precision engineering, but I am proud to say that our experts have successfully managed to create a beard trimmer like no other in the world,” states Van Strien. The Philips Beard Trimmer 9000 offers length settings ranging from 0.4mm to 7mm with precise 0.2mm steps. The grooming tool is also fully waterproof for easy use in the shower or cleaning under the faucet.

Philips Norelco Click & Style

The Click & Style helps young guys to experiment with shaving, beard styling and grooming below the neck, without having to use multiple tools, including potentially painful razors and scissors. The Philips Click & Style features three interchangeable heads – each designed for a specific grooming purpose – that can be easily changed thanks to the Philips SmartClick system, so that men can shave, trim and groom hair anywhere on their body quickly, comfortably and easily.

“It is an easy-to-use, versatile and affordable grooming device that could just be exactly what young men need. Whether it’s for a day in the office or a night on the town, Philips Norelco Click & Style has got men covered in just one click,” concludes Van Strien.