Panasonic To Offer Award-Winning Multi-Flex Wet/Dry Men’s Shaver ES-LA63-S In September

Panasonic today announced that the Multi-Flex™ Wet/Dry Shaver (ES-LA63-S) will be available at Target stores nationwide and online at Target.com in late September. Carrying a suggested retail price of $149.99, the versatile shaver provides style-conscious men with a high-quality shave at an affordable price.

“We are pleased to continue our close business relationship with Target by adding the ES-LA63-S to the line of Panasonic electric shavers available at Target stores,” said Walter Taffarello, Group Marketing Manager, Wellness Group, Panasonic Home & Health Company. “Working with Target we will be able to greatly expand the visibility of the Panasonic brand as a leader in men’s shavers.”

Panasonic ES-LA63

The ES-LA63 shaver, which was recently named 2010 Best Electric Razor by Men’s Health in its annual Men’s Grooming Awards, provides a close and evenly contoured shave using four hypo-allergenic stainless steel Nanotech™ blades that are micro-polished and honed to a sharp, 30-degree angle. Panasonic’s ES-LA63-S Multi-Flex Wet/Dry Shaver is among the first four-blade models to feature dual motor action, in which the blades move both back and forth and up and down for an even closer shave than typical single-motor linear shavers are able to deliver. The motor operates at an industry-fastest 14,000 cycles per minute (cpm). The shaver features an ergonomic design with a flexible pivoting head. The wet/dry capability makes it perfect for multi-tasking on hectic mornings or for an on-the-go touch-up.